Bangladesh 20/20

Wednesday, December 2, 2009

Beautiful Bangladesh.....Where is it?

When you turn on any given cable channel here in Bangladesh, you are bombarded with Malaysia, Truly Asia or Incredible India advertisements that highlight what is Incredible in India or what is perceived as Truly Asia in Malaysia. Bangladesh launched it's "brand" officially almost a year ago, but where are the advertisements?

I have received messages that state that this "brand" was chosen without much discussion and only with the input of a few. Secondly, any one who knows about branding will tell you "A "brand image" is important for every tourist destination. If developed with awareness the brand serves to distinguish a destination from competing destinations. However some destinations do not have a brand strategy, and are supported by inconsistent advertising campaigns, creating a confused image to prospective customers. Image must be controlled by a clear projection of brand identity. Bangladesh needs this clear projection of self-identification right away." In this context, how does "Beautiful Bangladesh compete with Malaysia, Truly Asia, Uniquely Singapore or Incredible India? Can it compete?

In addition the brand needs to appeal to international corporations so that they will want to maintain offices in Bangladesh or import manpower. This is critical to the economy of Bangladesh. An instructor at NYU on Brand Development stated, " The key to any brand positioning endeavor is to start with your target audience and their current perceptions, needs, etc. Bangladesh has a negative image in many ways, which warrants a new re-branding effort. Benchmarking is always helpful for an emerging country with relatively low awareness. Estonia did this after the wall fell, with a focus on attracting investments and new business sources, comparing its culture, values and work ethics to its Scandinavian neighbors, even positioning itself as Eastern Europe’s next Netherlands (both small but making the most out of a diligent, cohesive, educated work force)."

I am not alone in my disappointment of the chosen "brand" for Bangladesh. Many readers of this blog have expressed similar views, one such view stated, "Country branding is a long term continuous process. A slogan and a logo are not sufficient to develop a country as a world class brand. I believe, this slogan will not that much effective."

The last caretaker government created this image of "Beautiful Bangladesh", but the question remains where has it taken Bangladesh and what are the possibilities for the future? Bangladesh could have a bright future, if re-branded properly.

Send me your thoughts and ideas! I'll post them here!

Bangladeshi Heart

Thursday, June 25, 2009

Why Not Jatropha?

Since my last post, there have been many changes in Bangladesh. Congratulations are due to our Honorable Prime Minister on her landslide victory and her tremendous initiative to make changes not only in Bangladesh, but by establishing an entirely new administration since she last held office.

Lately, we see many headlines in our newspapers calling for development, talking about a bleak economic outlook and digital dreams. It seems in Bangladesh we are always looking for handouts. From ADB, World Bank, USAID, DFID and all the foreign donor agencies. The money is well used, don’t misunderstand me. However, we also spend a great sum on importing fuel among other resources that we could develop within Bangladesh.

With the world researching renewable fuel resources to slow and, eventually, a hope to revert the global warming process to save our planet, where are we? When people hear the term renewable energy, they think Windmills and solar panels for electricity. Electricity is important to us all. Yet, what about renewable fuels for cars, buses, trains and airplanes?

Recently, Continental Airlines conducted a flight test using bio fuel that came from Jatropha. It was hugely successful. With the fuel surcharge we are all paying now-a-days we should be paying attention to this, Of course, Continental is not the first airline to do this. Virgin Atlantic conducted a similar test 2 years ago. Mercedes Benz in India also conducted a similar test in 2007. So, why not Jatropha in Bangladesh? 

Jatropha is a plant source for bio fuel that can be used directly as diesel and further refined to be used as octane. It is ecologically friendly, not a threat to food security and most importantly a renewable resource for fuel. In fact, if Bangladesh were to dedicate only 5 hectares of wasteland, coastal land, train and highway bi-ways, we could put an end to fuel imports and save the country millions. The Jatropha tree, once planted, begins to produce a non-edible fruit that contain oil laden seeds. It continues to produce this fruit for approximately 50 years without replanting. Additionally, Jatropha tree and fruit, has multiple intrinsic values that could be developed to make money and help develop our rural areas. Employment and female empowerment are only two areas that could be targeted.

So, again I ask, why not Jatropha?

Bangladeshi Heart

Why Not Jatropha?

Since my last post, there have been many changes in Bangladesh. Congratulations are due to our Honorable Prime Minister on her landslide victory and her tremendous initiative to make changes not only in Bangladesh, but by establishing and entirely new administration since she last held office.

Lately, we see many headlines in our newspapers calling for development, talking about a bleak economic outlook and digital dreams. It seems in Bangladesh we are always looking for handouts. From ADB, World Bank, USAID, DFID and all the foreign donor agencies. The money is well used, don’t misunderstand me. However, we also spend a great sum on importing fuel among other resources that we could develop within Bangladesh.

With the world researching renewable fuel resources to slow and, eventually, a hope to revert the global warming process to save our planet, where are we? When people hear the term renewable energy, they think Windmills and solar panels for electricity. Electricity is important to us all. Yet, what about renewable fuels for cars, buses, trains and airplanes?

Recently, Continental Airlines conducted a flight test using bio fuel that came from Jatropha. It was hugely successful. With the fuel surcharge we are all paying now-a-days we should be paying attention to this, Of course, Continental is not the first airline to do this. Virgin Atlantic conducted a similar test 2 years ago. Mercedes Benz in India also conducted a similar test in 2007. So, why not Jatropha in Bangladesh? 

Jatropha is a plant source for bio fuel that can be used directly as diesel and further refined to be used as octane. It is ecologically friendly, not a threat to food security and most importantly a renewable resource for fuel. In fact, if Bangladesh were to dedicate only 5 hectares of wasteland, coastal land, train and highway bi-ways, we could put an end to fuel imports and save the country millions. The Jatropha tree, once planted, begins to produce a non-edible fruit that contain oil laden seeds. It continues to produce this fruit for approximately 50 years without replanting. Additionally, Jatropha tree and fruit, has multiple intrinsic values that could be developed to make money and help develop our rural areas. Employment and female empowerment are only two areas that could be targeted.

So, again I ask, why not Jatropha?

Bangladeshi Heart

Sunday, December 7, 2008

Beautiful Bangladesh

I've been away for a bit, but today I felt the need to make a post. I felt the need because the Government has finally announced its re-branding campaign, but there are many reasons their effort is flawed before it even gets started.

 Financial Express News

Monsters and Critics News

1. The name - Beautiful Bangladesh - many countries will object to Bangladesh declaring that it is beautiful or more beautiful than other countries.

2. How can Bangladesh compare it's beauty to countries such as Italy, France, Spain, Thailand, England and the U.S. among many others?

3. What sort of marketing can be done with this brand?

Now, I am not saying that Bangladesh is not beautiful, indeed it is, but Bangladesh needs a brand that presents a more compelling image and can carry it into the future proudly. More than beauty, Bangladesh has its people and those people have heart, hospitality, and friendliness. Truly Bangladesh is the Heart of Asia, with a brand like this there would be so many more possibilities and moreover it carries a much more powerful, positive image. You can feel it.

Mosque in Sylhet There are many people out there with opinions about how Bangladesh should re-brand itself. Mostly they all agree on the reasons why this needs to happen, but the way to go about it varies. There is only one who has been helping his countrymen for over 20 years. Dr. Ehsan Imdad has worked to help many migrating Bangladeshis in the U.S. for over 20 years through the Bangladesh Association of NY (BANY) and Bangladesh Shangshod among many other affiliated organizations, and is also a Marketing Professional with over 20 years experience gained from his career in the U.S. with Corporate America's top financial and pharmaceutical companies. He has launched many brand products and knows first hand the way it works best. He is also the author of , "The Art of Marketing Communication and Corporate Culture published by UPL and was recently featured on Channel I's most popular talk show, Grameenphone's "Tritomatray Apni". During the program he, too suggested that Bangladesh be re-branded as "Bangladesh, the Heart of Asia". When you analyze it, this is the brand that truly fits Bangladesh.

Little Boy in Patuakhali, Barisal during rainy season.Any country can be beautiful on the outside, but what will keep tourists coming back? It is not the exterior beauty of Bangladesh. It will be the warmth of the people who serve them, the hospitality in the hotels across the country, the smiles in the faces of the children. The Heart of Bangladesh.

Please read the document written by Dr. Ehsan Imdad on Branding Bangladesh. It is truly worth your time and full of many enlightening ideas.

Branding Bangladesh by Dr. Ehsan Imdad

Happy Holidays and Eid Mubarak

--Bangladeshi Heart

Monday, September 8, 2008

Oil Prices On The Rise......Again

Why, am I not surprised. When you rely on foreign resources for oil you pay the price.  Many things impact that price. Market fluctuations, weather, and supply availability at any given time. Of course the concern in this article is the cost to developed countries. What comes around, goes around and eventually this will also impact Bangladesh and other developing nations.

When do we stop relying on the Gulf Countries for Oil? When do we work on developing our own resources?

This will reduce the cost over petrol at home and have further reaching benefits for us as well. Bio Fuel is being looked at across the globe as one alternative. It need not impact food security, if the correct choices are made.

So, again I ask what is causing the delay to take action?

_______________________________

Oil prices up sharply in Asia on hurricane threat .

World oil prices rebounded sharply from five-month lows in Asian trade Monday on worries that Hurricane Ike will threaten production facilities in the US Gulf Coast, analysts said.

New York’s main contract, light sweet crude for delivery in October, was up 1.89 dollars to 108.12 dollars a barrel from its close in New York floor trading on Friday.

Brent North Sea crude for October surged 1.71 dollars to 105.80 dollars a barrel.

‘Oil prices are reacting to the threat of Hurricane Ike, which is heading toward the Gulf of Mexico,’ said Victor Shum, an analyst with energy consultancy Purvin and Gertz in Singapore.

‘In the short term, hurricanes will determine the price direction of crude oil. It’s likely that the market will test new lows this month if the hurricane season does not do any damage to oil production in the Gulf of Mexico.’The hurricane slammed into Cuba on Sunday, officials said. Ike, packing 195-kilometre per hour winds, earlier left dozens of people dead in a rampage across Haiti.

The hurricane is expected to eventually churn past Florida into the Gulf of Mexico and sweep toward Louisiana and the storm-battered city of New Orleans as early as Tuesday.

Last week, Hurricane Gustav forced the closure of US oil production in the Gulf, but analysts said the storm did little long-term damage to oil rigs and production platforms there.

Oil prices, which rose to record highs above 147 dollars in July, had tumbled to five-month lows close to 104 dollars last week as the cooling global economy stoked fears of waning energy demand. After hosting the 2008 Olympic Games last month, China had cut its imports of gasoline and diesel, Shum said, adding that slowing demand in the eurozone and the rest of Asia was likely to weigh on oil prices. Shum said the market was also closely watching the results of a policy meeting on Tuesday by oil ministers of the Organisation of the Petroleum Exporting Countries in Vienna.

Some analysts are expecting the ministers to agree to trim output to help keep crude above 100 dollars a barrel. ‘I think in the end, OPEC’s actions — whether it will be at tomorrow’s meeting or in the next month or two — will be the key to determine prices for the rest of the year,’ Shum said.

Sunday, September 7, 2008

On Climate Change in Dhaka, Bangladesh

 

Two interesting articles appeared in the Daily Star today:

Dhaka to present climate change plan

Britain and Bangladesh will jointly hold a high-level conference on climate change on Wednesday in London to launch a possible Bangladesh-specific climate change action plan and trust fund in line with the Bali Declaration.


Finance Adviser Mirza Azizul Islam and Environment Special Assistant Raja Devasish Roy will present a strategy and action plan, including plans to start a billion dollar multi-donor trust fund, to combat climate change.


"At the conference we hope to present a strategy and an action plan which is in the final stage at this moment," said Devasish in a statement, adding that the strategy outlines how climate change issues will be mainstreamed towards development over 10 years.
British International Development Minister Douglas Alexander and World Bank Managing Director Ngozi Okonjo-Iweala will attend the conference along with 200 other participants including speakers from vulnerable countries, donors, private sector, academia and NGOs.
The joint effort by the two countries will try to link mitigating and adapting to climate changes with meeting the Millennium Development Goals and overall development.


The government consulted selected members of the civil society, private sector and donors to draw up the strategy to identify potential physical impacts of climate change.


“The main concern raised is that the pace of climate change could overwhelm development efforts and reverse the gains of recent decades," said a government statement. The strategy calls on donors to support Bangladesh in developing climate change resilient capability.


The conference will focus on highlighting Bangladesh as one of the countries most vulnerable to climate change effects and how Bangladeshis are already struggling to adapt to the effects.


Looking ahead to the new international climate change agreement expected to be signed in Copenhagen in 2009, the British and Bangladesh governments will highlight the need for global participation in reducing greenhouse gas emissions and support climate change adaptation.


"The aim is to increase international focus on how Bangladesh is adapting to climate change and how much more needs to be done, both domestically and globally to stop it from worsening," said DFID Bangladesh chief Chris Austin.


He added that Britain would announce a significant package of support to address climate change in Bangladesh.
According to government projections, the country is likely to suffer from more intense and frequent floods, droughts, cyclones and storm surges, with adverse impact on agriculture, water security and health.


By 2050, rising sea levels could permanently flood 8 percent of the country with production of rice declining by 8 percent. Around 70 million people could be annually affected by floods with up to 12 million people being affected by drought in the dry season.

 

Dhaka should ask for compensation, not aid

Dialogue blasts developed countries over climate change

Bangladesh should not ask for charity or aid from industrially developed countries to combat climate change, but demand compensation from them, speakers at a dialogue in the city said yesterday.
The reason for this, they said, is that the industrially developed countries are themselves causing the change in climate.
The comments came at a dialogue arranged by BBC Bangla Sanglap (Dialogue) at the Bangladesh-China Friendship Conference Centre on “Bangladesh Sanglap on Climate Change” yesterday.


Rezaul Karim Chowdhury, convener of Equity-BD and a panel member at the dialogue, said, "We should not be seeking help from developed countries. It is a question of justice and reparation.”
“The developed countries have caused loss to Global Public Goods and they must compensate," he said.
The effects of climate change are causing a huge loss to the government economically, speakers pointed out, citing the example of Sidr. Bangladesh received US$ 600 million in foreign aid though the loss caused by Sidr is estimated at US$ 3 billion. Bangladesh has an existing bank loan of Tk 17,000 crore while natural disasters like cyclone, flood and other climate change effects add to the deficit every year.


Dr Atiq Rahman, chairman of South Asia Climate Action Network, Prof Shahnaz Haque Hossain, dean of environment sciences faculty of Dhaka University, Prof Mominul Haque Sarker and CEGIS Head Morphologist Mominul Haque Sarker were the other panel members of the dialogue, while BBC's Masud Hasan Khan moderated the event.
Dr Atiq Rahman pointed out that "the sea level will rise by at least one metre by 2050 -- with possibilities of rising upto 1.5 metres,” causing unthinkable damage to the world.


“A one metre rise will affect 13% of the agriculture land and 17% of the remaining land of the country as Bangladesh will be among the first countries to be affected by this change," he said.
In that case, Dr Atiq pointed out, the sea will come within 60 to 100 km of the capital city and most of the southern areas of the country will go under water. Other countries like the Maldives would go totally underwater.
Dr Atiq also said that the loss from climate change would be higher than that estimated by the International Panel for Climate Change (IPCC).


The speakers at the dialogue also criticised the paper that is to be presented in the upcoming bilateral talks on climate change in UK, saying the paper was “limited towards effects on infrastructure” and was ' research-centred' and not based on any field level work or information.
The talks are scheduled for September 10.
They stressed the need for the developed and developing countries' making a commitment to address the issue of climate change.
Experts at the dialogue called on the government to formulate a coordinated policy to address the issue. They praised the government for allocation in this year's budget in this regard but pointed out that Bangladesh is not responsible for climate change, and countries causing the problem must take responsibility for their actions.
Funds for adaptation and research to combat the situation should come from the countries causing the damage, they said.
The speakers also urged the industrially developed countries to introduce special quota for Bangladesh to help people migrate from the affected areas in accordance with existing international laws.
Shahnaz Haque said that we must overcome the fear of damage caused by climatic change and take effective steps to combat it.
"Our real concern is whether human activities is harming the natural system," she said.
It was revealed at the dialogue that fifty percent of Kutubdia Island has already gone under water. At the present rate of land erosion, both Kutubdia and Bhola will go completely underwater in another 40 and 70 years.
Mominul Haque said, "What really matters is how much the sea level will rise and for how long?”

 

Our Children - What World Are We Leaving For Them?

 

Global Warming is a threat looming over Bangladesh. I have talked about this issue a few times and that Bangladesh as a nation needs to take steps to avert the impending threat as it has been revealed by Al Gore and his team of environmental experts. Recently I was browsing a few blog sites and came across this one Adhunika Blog where in the July 30th post they make a lot of valid points. What are we leaving for our children? What world? Even if Bangladesh survives the Global Warming threat, its own inhabitants are polluting the environment everyday.

From dumping trash into the waterways, factories billowing smoke into the air, the blaring horns from the cars as the drive through the city and villages. We face pollution every single day. I see the women and children suffering from skin disease begging on the street. Nobody wants to go near them. Literally, I get chills just looking at them.

There are solutions to the issue of garbage and the Dhaka city is making some efforts to centralize incinerators for garbage. Unfortunately, so far their efforts are focus in the old part of the city.

DCC Garbage Management Project News

Bangladesh should be looking for Green solutions to many of its problems, beginning with pollution. Recently, I heard of a project in China where they are burning trash to generate electricity. The electricity generated is not from fossil fuel or carbon based so it is considered Green the same way using biofuel for cars is Green.

Bangladesh is a country on the brink of being under water due to Global Warming, shouldn't it be looking to reduce the carbons in the air at home?

Bangladesh is has a rich history